Branding a double-master
After 30 years of experience in the construction engineering industry, Pierre decided to top-up his expertise by graduating from the Ecole Nationale Supérieure d’Architecture in Lyon. He proved that it's never too late to chase your dreams and adjust your career path.
His vision of architecture is that of a personalized, passionate approach, with traditional culture, whose center is the human, his story, and needs. His branding aimed at communicating an "artisanal" yet professional feel with an irregular pencil line, the shape of a roof to represent human habitats, a shade of blue to communicate reliability and trust, and yellow to convey the architect's creativity.