THE CHALLENGE

Mr Badouraly, our client from Reunion Island, had to launch a new product and he came to us for the packaging design and advertising for the kid-friendly version of his delicious cakes. The Agro-food industry's requirements to survive are pretty harsh. With globalization, the competition never stops growing, and you better have new ideas, and fast. Industrial bakery products having a massive part in the local habits, the immediate question was either to disrupt the competition, or to conform to it, for best results. 

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THE PROCESS

We analysed the competitor's product range, imported brands and the client's brand packaging. Too many products designs were similar and not a proper contrast could be made from the shelves. So we betted wisely on what would be a bright and lovable packaging for the kids, without being completely disruptive . We also had to keep in our minds that production costs should be the most economic possible! We then moved on to creating an appealing, kid-friendly packaging, with an eye-catchy red and cute characters.